DSBS – Branding

DSBS – Branding

Branding is vital in business, this show covers all the areas you need to consider

 

What is Branding

 

• Brand is the perception of the company in the eyes of the world.
• Branding involves the marketing practice, shaping a distinctive brand.
• Brand identity is the collection of all brand elements that the company, portray’s the right image of itself to the consumer.

 

Brand Personality 

 

• Your mission (what’s your “why?” you know why did you start )
• Your values (what beliefs drive your company?)
• Your brand personality (think of your brand as a  person, what kind of personality would it have?)
• Your unique positioning (how do you differentiate yourself from the competition?)
• Your brand voice  (Concept,if your brand was a person, how would it communicate?)

Brand Guidelines

You should look at Brand Guidelines, these are documents that tell everyone, internal employees customers and people making merchandise and business cards, which fonts to use and the colours you use.

Text 

The fonts you use are important as well look for fonts that fit with your brand doesn’t just uses “New Time Roman”

 

if you noticed our text is fun and very different to what you see on say a solicitors business card or shop from, website

Get a designer involved we use “Karen Blake Design”

 

Colour Pallet 

• Red: Red is the color of passion, excitement. Chosen if your brand identity is loud, youthful, and exciting.
• Orange: Orange high-energy color and is great if you want to appear friendly and playful. It’s used less commonly than red, so will also make you stand out.
• Orange is one of our colors at Duggystone Radio

• Green: An incredibly versatile color, green can be used for just about any brand. Culturally, though, when people see green, they think two things: money or nature.
• Blue: The most universally appealing color in the spectrum, blue can help your branding to appear more stable and trustworthy, so if you’re looking to appeal to a wide demographic—and get them to trust you in the process—go with blue.
• Purple: Purple = royalty, so if you’re going for a luxurious feel then purpule needs to be considered.
• Pink: Right or wrong, pink is culturally tied to femininity, so if your brand is targeted towards women.
• Brown: Brown is perhaps the least use color in all of the branding, but that could actually work to your advantage! Any time you do something different, it helps you stand out. Brown can also help people to view your brand as rugged or masculine.
• Black: If you want to be viewed as modern or sophisticated, there’s nothing as classic and effective as black.
• Red: Red is the color of passion, excitement. Chosen if your brand identity is loud, youthful, and exciting.
• Orange: Orange is another high-energy color and is great if you want to appear friendly and playful. It’s used less commonly than red, so will also make you stand out.
• Yellow: Yellow, the color of sunshine, is all about happiness. The cheerful vibe makes it a good choice if you want to feel fun.

 

Logo

my advice pay once and get it right cheap Logos are generally generated from template “Avoid them”, I know someone had a logo done then saw the same one on a van.

Your logo is the cornerstone in your brand identity. When working with your designer, you want to aim for your logo to tick off the following boxes:

• Clearly communicates who you are and what you value as a brand;
• Is visually appealing: simple, clean and uncluttered.
• Is classic, not trendy: the last thing you want is for your logo to go out of style in 12 months;
• Plays along with your industry’s standards—or be a rebel and go all out differently.
• Makes a lasting impression on your audience/ customers/ suppliers.

You also want to make sure that your designer delivers a logo in multiple formats (like a black and white version or multiple sizes jpegs, Png) this will ensure you always have the logo for specific purposes—and that each is in line with your brand identity.

 

 

In summary

Brand is vital is sometimes is overlooked but invest in this upfront and everything else will slot into place and people will get the brand messages you want to portraty and fit with your business.

If you don’t you could end up letting other people decdide what you’rthe e brand is.

 

The bsuiness show airs Mon through Thursday 10am repeats at 14:00 #GMT on

www.duggystoneradio.com

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you can get hold of us contact@duggystoneradio.com